After four long years of waiting, it's finally time again for the world's biggest sport event to take place this summer. The FIFA World Cup 2018 kicks off on 14 June 2018 with the opening match Saudi Arabia against the hosts of the World Cup, Russia.

In honor of this football event we call the "World Cup 2018 Merchandise" competition. HYVE is looking for a creative, cool but also innovative and functional merchandising gadget. Given free rein to your creativity and inventiveness and inspire us with your ideas and designs.

Do you have an ingenious idea how soccer fans could be even more varied with merchandising gadgets during the World Cup? Then create an innovative merchandise-product with your idea, which can soon be sold for the World Cup.

To give you a few inspirations and to put yourself in the shoes of a fan, we've written down a few suggestions to help you understand the challenges a fan faces during a World Cup.

But don't forget that the 2018 World Cup is all about intercultural friendships and fun.

Your idea

Your submission should include the following soft facts:

• What added value does it offer a fan
• What fun factor does it entail?
• What is the feasibility/implementation of this idea?
• How & by what is the user's need fulfilled?
• Target groups in general and specifically

The How To!

1. To enter the competition and submit your idea, the following steps will help you:

2. Register on the HYVE CrowdInform yourself about the topic.

3. This page as well as the page with background information is used for this purpose.Develop your idea! Before submitting your idea, think long and hard about your idea

4. Formulation of the idea: Use this input to submit the idea. Give her a title, describe her, add more attachments (optional) and tags to categorize the idea better (optional)

5. Submit your idea

6. Answer questions about your idea and develop it further. The first version of an idea is rarely the best.

Important dates

The best and most promising ideas are selected by HYVE experts. What your idea should look like and how it will be judged follows now:

The evaluation criteria

Creativity and implementation are especially important to us in this contest. That is why we have chosen the following criteria:

• Degree of innovation - Is the idea innovative?
• Creativity - Is the idea creative and interesting for fans?
• Feasibility - Is the idea feasible until the World Cup? (Production)
• Fan Culture - Does it add value to the fan culture?