With around 51 billion US dollars, the World Cup will be the most expensive of all time and not without reason. Twelve stadiums are planned for the World Cup, which are up to 3000km apart. In addition, the stadiums are located in different time and climate zones. The Games will be played in Yekaterinburg, Kaliningrad, Kazan, Moscow, Nizhny Novgorod, Rostov-on-Don, Samara, Saransk, Sochi, Saint Petersburg and Volgograd. Nearly 5 million people travelled to Brazil for the last World Cup in Brazil in 2014. Russia expects a similar or higher number of visitors.

Another important information is the mascot for this year's World Championship. This is the wolf Zabivaka, which was designed by design student Ekaterina Botscharova. The mascot serves as a creative impulse for your valuable ideas.

So that we can show you the behaviour of the fans at such a big event, you can click on the following link to see the three phases of a sports event of another competition. The Fan Journey has three phases: 1. before the game; 2. during the game; after the game.

Below you will find an overview of the qualified teams of the 2018 World Championship, which may help you to develop one or more ideas by country. Each country has its own culture and stands for something special. Qualification has not been easy for each of the participating countries, you may be able to get an overview of the participants for your ideas.

Russia, Brazil, Brazil, Iran, Japan, Mexico, Belgium, South Korea, Saudi Arabia, Germany, England, Spain, Nigeria, Costa Rica, Poland, Egypt, Iceland, Serbia, Portugal, France, Argentina, Colombia, Colombia, Uruguay, Panama, Senegal, Sweden, Denmark, Australia, Peru, Sweden, Peru

Traditions from Russia

For a few inspirations about the host Russia, here is an overview of the main traditions from Russia:

BasiliusvCathedral

The Cathedral of St. Basil, built in 1561, is considered one of the most important sights of Moscow. It stands at the southern end of the Red Square and is 150m high. The Red Square is the oldest and most internationally famous square in Moscow

Matrjoschka

Matrjoshka are egg-shaped and colorfully painted wooden figures, which can be stacked inside each other. They are popular souvenirs that people like to take home from a trip in Russia.

Vodka

Vodka is not a classic characteristic for Russia, but rather a cliché. Nonetheless, it is also part of this list. In the 14th century, similar spirits were first distilled in Russia and Poland. Besides, Russians love to drink vodka.

Samovars

Samovars and tea drinking are traditions in Russia. A Samovar is a traditional pot to drink tea in.

Durak

Durak is a traditional Russian card game. The aim of the game is to get rid of all cards as quickly as possible after the deck is used up.

Further information

The Future Fan Experience Contest shows which phases the users go through at football events and which innovative solutions can be used to improve the experience. Check out the contest again and get inspired by the ideas!

The Wiesn Merchandise Contest was looking for ideas for the annual Oktoberfest. Check out the contest again, see which merchandise articles have been submitted by HYVE Crowd and get inspired.

To get more information about russia you can visit the following page: Visit Russia